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What is Product Placement?

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This is a method that producers of both TV and film use to lower the budget of their project. Knowing that there will be millions of eyes watching the motion picture, they will ask companies pay a fee in order to have their product, logo and brand featured on the screen. For example, FedEx outbid UPS and DHL to have their company be the featured courier in CAST AWAY. The company paid the studio an undisclosed amount which went directly toward the negative cost of the film. There are many opportunities in a typical film for producers to take advantage of product placement opportunities. This could include cellphones, cars, beverages, restaurants, computers and shoes.

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