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What is Day and Date?

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This term is used to describe the release of a film. When a film is released day and date, this means that all the exhibitors (theatres) will release the film on the same day. It’s also referred to as simultaneous release. This contrasts with “Platform Release”.

People may also use the term Day and Date to describe a home video release, which means the movie will be released in theatres and the same time it’s made available for home video. 

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