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What is Capability?


Capability is the a term used in movie-marketing. This describes a film’s ability – as an idea alone – to generate interest within its target audience. In other words, if someone were to give you the logline or the overall concept of the film, would you be interested in seeing it without knowing what it looked like or who it starred? Most high-concept movies have high capability. A comedy about a lawyer who gets placed with a curse that prevents him from lying has high capability. A remake of Superman has high capability.


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