This stands for “Move Of The Week”. It was originally coined by ABC back in the early sixties when they would produce and air a made-for-tv movie every Tuesday night. Nowadays, this is the general term used to describe a made-for-tv movie. In other words, if someone describes a film as an M.O.W., they are referring to the movie as a lower grade film that isn’t worthy of theatrical distribution and should only be seen on television by a smaller niche audience.
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