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What is an Exit Poll?

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This is a method used in market-research where moviegoers are interviewed as they leave the theatre after watching a movie. This is done in order to gauge the audience’s reaction to the film. Questions may include:

– Overall, did you enjoy the film?

– Who was your favorite character? Least favorite character?

– Would you see it again?

– Would you recommend it to a friend?

– Favorite scene? Least favorite scene?

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