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What is a Talent Holding Deal?

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Much like how studios can offer writers and producers first look deals, they can also make a similar type of offer to actors, especially in the TV arena. Often times a network/studio will recognize an actor for his/her talents, but won’t have the right project to attach them too. They don’t want them to take another starring role elsewhere so what the network/studio will do is pay them a fee (ranging from low six figures to low seven figures) to “put them on hold” while they develop the right project for them to star in. The network may even give them a recurring role on another airing series during the course of the deal. These agreements typically last a year. When they are locked in this holding deal, they are not allowed to accept any starring role in any TV show until the agreement expires.

For example, after UGLY BETTY ended on ABC, the network signed Vanessa Williams to a holding deal so they could use her again for their next series. While they were developing her next series, they gave her a recurring role in DESPERATE HOUSEWIVES.

Vanessa-Williams

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