This is part of Nielsen Media’s rating system. Shares, as opposed to ratings, indicate the percentage of households or individuals that are a watching a particular show at a specific time, based on the total number of individuals in the USA who own television sets and actually have them turned on at that time. In other words, if the Nielsen share of a particular show is 2, this means of that of all the people who were watching TV at that particular time, 2% were watching that show.
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