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What is a Featurette?

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A featurette is a behind-the-scenes video depiction of a motion picture and how it was made. It usually includes footage from the film (much like a trailer) complimented with interviews with lead actors, the director, writer and producer. Featurettes are created to air on television and stream online for the purpose of marketing and promotion. In my opinion, I think they do a better job in promoting a movie than a traditional trailer and I believe studios should use them more often. Trailers do a great job in illustrating tone, and story , but having the actors – whom the audience is already drawn to – speak and talk about the process and emotion behind making the film only helps to peak people’s interest to buy a ticket.

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