This refers to a story that appeals to both men and women, kids and adults. When speaking generally regarding audiences, there are two broad categories. Gender and age. Within these categories, there are generally two sub categories. For gender there’s male and female. For age there’s kids and adults. These four sub categories form a quadrant. A film or TV show that appeals to all four of these quadrants are called… four quadrant properties. The best examples of these are Pixar Films.
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