Browsing: marketing

0 What is Key Art?

This is the primary art work used in all the ads and posters for a motion picture. This includes images,…

0 What is a Featurette?

A featurette is a behind-the-scenes video depiction of a motion picture and how it was made. It usually includes footage…

0 What is Playability?

Playability is a term used in film-marketing that describes the ability to appeal to an audience over a long period…

0 Marketing Factors

When a film is made, especially in the studio system, the main objective is to reach out to your target…