
This refers to a story that appeals to both men and women, kids and adults. When speaking generally regarding audiences,…
This refers to a story that appeals to both men and women, kids and adults. When speaking generally regarding audiences,…
This stands for “Prints & Ads”. Prints are the actual reels of films that get distributed to theaters for exhibition.…
Capability is the a term used in movie-marketing. This describes a film’s ability – as an idea alone – to…
A featurette is a behind-the-scenes video depiction of a motion picture and how it was made. It usually includes footage…
Playability is a term used in film-marketing that describes the ability to appeal to an audience over a long period…
Marketability is a film’s ability to appeal to an audience based on its creative elements. This is the primary force…
When a film is made, especially in the studio system, the main objective is to reach out to your target…
This stands for “Prints and Advertising”. Some times this term is used interchangeably with the word “marketing”. In some cases,…