Browsing: Marketing

0 What is Capability?

Capability is the a term used in movie-marketing. This describes a film’s ability – as an idea alone – to…

0 What is a Featurette?

A featurette is a behind-the-scenes video depiction of a motion picture and how it was made. It usually includes footage…

0 What is Playability?

Playability is a term used in film-marketing that describes the ability to appeal to an audience over a long period…

0 Marketing Factors

When a film is made, especially in the studio system, the main objective is to reach out to your target…

0 What is P & A?

This stands for “Prints and Advertising”. Some times this term is used interchangeably with the word “marketing”. In some cases,…