0
What Does “Four Quadrant” Mean?
This refers to a story that appeals to both men and women, kids and adults. When speaking generally regarding audiences,…
Browsing: Marketing
0
What Does P&A Stand For?
This stands for “Prints & Ads”. Prints are the actual reels of films that get distributed to theaters for exhibition.…
0
What is Capability?
Capability is the a term used in movie-marketing. This describes a film’s ability – as an idea alone – to…
0
What is a Featurette?
A featurette is a behind-the-scenes video depiction of a motion picture and how it was made. It usually includes footage…
0
What is Playability?
Playability is a term used in film-marketing that describes the ability to appeal to an audience over a long period…
0
What Does Marketability Mean?
Marketability is a film’s ability to appeal to an audience based on its creative elements. This is the primary force…
0
Marketing Factors
When a film is made, especially in the studio system, the main objective is to reach out to your target…
0
What is P & A?
This stands for “Prints and Advertising”. Some times this term is used interchangeably with the word “marketing”. In some cases,…