Browsing: Marketing

0 What are Upfronts?

Formally known as “upfront presentations” or “upfront announcements”, this is the most important time of year for TV networks. This…

0 What is an Exit Poll?

This is a method used in market-research where moviegoers are interviewed as they leave the theatre after watching a movie. This…

0 What is Key Art?

This is the primary art work used in all the ads and posters for a motion picture. This includes images,…

1 2